top of page
IMG_2456.heic

Hi, I'm Tom

 

A product design executive turning complex B2B SaaS challenges into measurable business outcomes.

​

Nearly two decades building products, teams, and design practices; from 0→1 launches to large-scale enterprise transformation.

75% reduction in prototyping effort through design system overhaul

0→1 B2B SaaS analytics platform delivered in 10 months in a new market

End-to-end product leadership; from pixels to roadmap to people

Carbon scopes panel.png

From zero to market in ten months

Leading product strategy, design, and delivery for a B2B SaaS analytics platform; balancing speed with long-term foundations in a brand new market.

clarification illustraion.png

Turning a box of bits into a coherent product

Redesigning the end-to-end experience of an established SaaS product; creating a unified vision from a fragmented feature set and measurably improving usability.

SU10.png

Design that moves the commercial needle

A cross-discipline collaboration combining design principles with product marketing to increase trial conversions and drive product-qualified leads.

I'm a product design leader with nearly twenty years in B2B SaaS, working across the full spectrum from hands-on design to strategic leadership. I've built and led design teams, shaped product vision at board level, and developed the kind of design practices that outlast any single project.

​

My background spans enterprise work optimisation, mobile data capture, analytics platforms and growth-stage SaaS, giving me an unusually broad foundation for senior leadership roles where no two problems look the same.

Thinking out loud

I write about product design leadership, practice, and the messy reality of building great teams. Published on Substack.

Contact

Want to talk? Get in touch to learn more, or connect on LinkedIn.

  • LinkedIn

Thanks for reaching out!

Icons for this website are in part provided by FontAwesome

© 2026 Tom Rowson

bottom of page