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Selected Work

Could we take an established, successful product and redesign the overall experience to boost usability and uptake? Could we create a coherent product from a "box of bits"?

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A cross-discipline collaboration combining the principles of good user experience design with product marketing practise to increase the rate of trial conversions to product-qualified leads. 

Delivering end-to-end user experience, design system and high-fidelity prototypes for a B2C customer. â€‹â€‹

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Taking a complex, many-staged process and creating a single, simple user interface to achieve the same task, but in a fraction of time, with a fraction of the complexity. 

This project is an example of the power of close collaboration between UX design and technical teams, to entirely shift the approach.

Starting again with the design system and front end component library for a B2B SaaS product. 

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Incorporating a major brand update, and developing Figma components which significantly improved design efficiency. 

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Process, process, process. This method combining several existing UX methods  significantly improved efficiency and conformity of reviews and downstream implementation.

A side project to support the understanding of user-centred thinking in a business. I developed a set of simple-to-follow axioms for good UX practise. 

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Click through to see all the cards, and the advice which lies behind them.

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A ground up enterprise software design

Creation of an entire product vision, and the subsequent development and release of the product to the marketplace. The product was an app platform for in-house and third-party analytical applications in bite-size form, to be sold through an online marketplace.​

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© 2024 Tom Rowson

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